Sunday, December 1, 2013

The news presenter

It is easy to see the news presenter as a disposable element when we see the tv news. After all we're interested in the news, the presenter is just presenting them, it's the agreeable in-between in what we really want to see. But just imagine what it would be like to see the news without the accompanying presenter... First of all it is extremely rare to find such a news report, but if you could find it, how would it be like. Suppose it would show the hungry faces of some African kids, the desperate faces of refugees fleeing from war zones in a farway place, your town-team that just won or lost its game.

Now, in direct, uninterpreted, connection in all of that, you might feel tempted to think for a long time on those African kids, on those refugees, you might even cry thinking about them, feel indignation, ignited even, to protest, to change your vote. But looking at the face of the news pivot, you see how one well-behaved, illustrious member of your own society, should react to such news. It's subtle, very subtle, but the reaction is there. Important events, like the team winning the championship, will invoke many interviews, commentaries, even a sign of deep (but hidden) commotion from the presenter. And you'll know this is important, by all those subtle signs. Now the kids in Africa will be discussed with the usual unconcern, and the "in other news" will be just around the corner...

The pivot is not just an accessory: he is the main character in all the news report, in a subtle way (unconsciously) he is telling us how to react, how to interpret, how to feel, how not to feel, about this and that... he is truly modeling and helping to maintain some stability on society.


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